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The Hotel School here at Cornell "proudly brews" Starbucks coffee. At times, when under the constraints of a busy schedule, I purchase this coffee because no other convenient source is available. The other day, on the cup of my Starbucks-brand coffee, was printed the following slogan:

There is a hidden magic in Starbucks coffee; proper brewing releases the subtle bouquet of flavors stored in each bean.

This is the most ridiculous thing I've ever heard. I mean, I realize that in Branding 101 they teach you to "sell the magic," but doesn't this just come across as transparent BS to anyone with at least a sixth grade education?

I'm still alive. By my own schedule, I'm supposed to update What I Am Playing with Right Now today. However, for the past month I haven't really been playing at all. So it's going to have to wait until next week. Too many other "deliverables" right now.