The Hotel School here at Cornell "proudly brews" Starbucks coffee. At times, when under the constraints of a busy schedule, I purchase this coffee because no other convenient source is available. The other day, on the cup of my Starbucks-brand coffee, was printed the following slogan:
There is a hidden magic in Starbucks coffee; proper brewing releases the subtle bouquet of flavors stored in each bean.
This is the most ridiculous thing I've ever heard. I mean, I realize that in Branding 101 they teach you to "sell the magic," but doesn't this just come across as transparent BS to anyone with at least a sixth grade education?
Posted by Jason R. Carroll on Friday, April 06, 2001
I'm still alive. By my own schedule, I'm supposed to update What I Am Playing with Right Now today. However, for the past month I haven't really been playing at all. So it's going to have to wait until next week. Too many other "deliverables" right now.
Posted by Jason R. Carroll on Sunday, April 01, 2001
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